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Publications
Articles and Non-Company Blogs

CUNA Strategic Services: The Death of One-Size-Fits-All Marketing in Credit Unions

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April 10, 2026

CUNA Strategic Services: How Neobanks Are Winning Your Best Members

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April 6, 2026

CUNA Strategic Services: Digital Banking Platforms Alone Don’t Drive Engagement – And Spending More Won’t Fix It

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March 6, 2026

CUNA Strategic Services: Community Financial Institutions Aren’t Failing at AI. They’re Failing at Fit.

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March 2, 2026

The Financial Brand: How to Filter Out the Hype for Your 2026 Bank Tech Planning

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December 17, 2025

The Financial Brand: Bank Digital Marketing Is Obsessed with Leads. That’s Only Half the Goal

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August 13, 2025

FinTech Futures: The race to modernise commercial banking

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August 3, 2025

The Financial Brand: Commercial and Wealth Management Platforms Are Lousy. How To Fix Them

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June 12, 2025

CUSO Magazine: Credit Unions Need Mergers and Acquisitions to Grow and Technology to Sustain It

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October 23, 2024

Crowdfund Insider: Alex Jimenez from Backbase Explains How Fintechs May Complement Role of Banks to Improve Financial Services

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October 22, 2024

The Financial Revolutionist: How to survive the move from traditional to engagement banking

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October 3, 2024

BAI Banking Strategies: Smartly connecting business and technology to unlock banking value

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September 12, 2024

©2025 by Alex R Jimenez.
This is a personal blog. The views and opinions expressed in this site are those of the author and do not represent those of people, institutions or organizations that the author may or may not be associated with in a professional or personal capacity. All information is provided on an as-is basis.

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